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Introduction
Adobe Experience Platform
Website
Mobile App
[Bonus] Postman for APIs
Data Foundations
Experience Data Model
Batch Data Ingestion
Streaming Data ingestion
Real-time Customer Profile
Visit the Luma Website
Visualise Your Profile
[Bonus] Visualise your Profile using APIs
Create an Audience
Create an Audience with Dynamic Variables
[Bonus] Create an audience with Audience Composition
Send your Audience to a Destination: Meta
DULE Labels
[Bonus] Exploring the Segmentation Service API
Adobe Journey Optimizer
Create a Retention Campaign
[Bonus] Geolocation Coupon reminder
CJA
Introduction
[FYI] Data preparation
Analysis
Build Your Own Use Case
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Introduction
4min
Welcome
T
o the Adobe Experience Platform Hands-on Lab!
Agenda
Data Foundations: The Experience Data Model
Real-Time Customer Profile and Activation
Adobe Journey Optimizer: Journeys and Offers
Customer Journey Analytics: Analysing cross-channel Journeys
Day 2: Build your own use case
Updated 16 Jan 2024
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Adobe Experience Platform
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TABLE OF CONTENTS
Welcome
Agenda
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