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Marketing project

Use this template to document your projects: from why you're doing them, their goals and all the important related documents. You can save this template by clicking on the three dots on the right of the note.



Leader: @bobby

Contributors: @clare @johnny

Stakeholders: @clare



📈 Background and objective

We are doing this project because of background, business need, hypothesis to achieve measurable goals.



🎯 Goals

Goal

Metric

How is it tracked?

Increase conversion on our website

Increase by 10%

Google Analytics



💬 Messaging and positioning

Project description

Describe product or service

Messaging

One line describing product or service

Positioning statement

One liner



🔍 Benchmark

Research what your competitors are doing.

Use the Competitor watch template.



📅 Timeline

Project

Month

Owners

Notes

Redo website

January

@bobby @clare